Whether you have a built-in audience to bring over or not, an audio extension of your blog means another avenue for exposure - to your existing followers and new ones.
Hundreds of millions of listeners (and counting) consume podcasts every day, and they’re constantly looking for fresh voices and perspectives. Making a podcast out of your blog breathes new life into the work you’re already doing - you can make your unique blogging voice actually audible! By converting your blog into a podcast, you’re leveraging the power of audio to grow your brand, audience, and income - without any extra work.
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